Longchamp spring 2012 campaign shot in New York











It was fun to revisit the city with Longchamp and the agency Air Paris for the Longchamp Spring 2012 campaign shot by Dane Shitage.  Most of the photoshoot and video took place in my neighborhood in Dumbo and downtown Manhattan.

The prop styling involved some simple elements who all contributed to the urban yet elegant and dynamic look of the campaign.  From the elegant Weimaraner dog or bugaboo stroller to the urban police barrier, mailboxe and periscope with some poetic touches like the little flower growing out of the sidewalk…